WELCOMES YOU
LATEST UPDATES
ICONIQ Quizverse Challenge on YouTube
The Quizzitok Podcast on YouTube
'Know For Sure' Quiz Contest on YouTube
'Quizzer of the Year' on YouTube
Buy 'Indian Century' on Amazon
ABOUT US
Tree of Knowledge Pvt. Ltd. is an initiative from the minds that made 'quizzing' a household buzzword on Indian television.
For over three decades, we’ve built original show formats and memorable quiz shows across screens and stages:
from prime-time TV to mobile apps,
print to packed auditoriums.
We don’t just ask questions.
We craft experiences - with content, stories, and formats that connect.
Our books top shelves.
Our shows win awards.
The reach? Across generations.
OUR 360-DEGREE KNOWLEDGE SOLUTIONS
DIGITAL
We’re reimagining quizzing for the next generation of screens and streamers.
From the Quizzitok Podcast to creator collabs with 'Arey Pata Hai', and the all-digital Indiannica Quiz League on YouTube, we’re building a fresh, fast-paced ecosystem of infotainment. Our in-house quiz app and flagship contest, Quizzer of the Year, India’s biggest all-digital inter-school quiz, is setting new benchmarks in online engagement.
TELEVISION
We’ve spent decades shaping how India watches and plays with knowledge. From iconic quiz shows to high-octane game formats, our television legacy is built on storytelling, scale, and staying power. With top-tier hosts and a signature visual style, our shows don’t just inform. They entertain, engage, and endure.
From coffee tables to classrooms, our books have carried the spirit of quizzing far beyond the screen.
Whether it’s the in-depth Mastermind India series, the origin-obsessed Inquizitive, the curriculum-linked Know for Sure series (in collaboration with Britannica/Indiannica), or the richly detailed Indian Century, our publications bring learning alive with layered, thought-provoking content. Over 5 million copies sold. One purpose: to spark curiosity.
LIVE EVENTS
There’s nothing like a live quiz. The buzz. The banter.
The brains at play.
TOK has brought this magic to life in over 1,500 quiz shows — from schools in Sharjah to stages in Surat.
With multimedia-rich formats, custom proprietary gameplay software, and electrifying hosting, we create immersive, inclusive, high-energy experiences that audiences remember...
...and keep coming back for more.
OUR HOSTS & TALENT
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OUR CLIENTS & COLLABORATORS
